Whether you’re defining your brand’s story, persuading people on an issue, or reaching policymakers – in today’s crowded media environment, to really break through, you need the latest understanding of the landscape. That’s where Decibel comes in.
Decibel is a competitive intelligence platform. For any set of companies, topics, or issues, Decibel can tell you:
You might be surprised by who your rivals are in the public affairs and reputational arms race – they may not be the same brands you compete with in the consumer marketplace. Decibel tells you who else is targeting your audience - and what they're saying.
By sifting through tens of thousands of ads every day to distinguish ads about products from ads about purpose, policy, and reputation – it lets you know what actually matters.
Decibel tracks ads across every major platform. And with an exclusive set of newsletter tracking data for over 200 publications – only Decibel can tell you what Beltway decision-makers and Silicon Valley elites see every morning.
It’s easy to get caught up in the loudest ads you see everywhere. But those aren’t always the ones you should be concerned about.
Decibel goes beyond where an ad is running and who’s seeing it and gets at the questions that actually matter: Is it memorable? Changing opinion? Shifting brand favorability and trust?
Ad 1:"Helping Small Businesses" | Ad 2:"Carbon Commitment" | Ad 3:"Why Benefits Matter" | |
---|---|---|---|
Theme | Small business | Climate / sustainability | Wages & benefits |
Flight Dates | 1/1/2022 - 1/21/2022 | 12/15/2021 - Now | 2/5/2022 - Now |
Spend | $804K | $5.8M | $124K |
% Seen Ad | |||
Impact on Trust | +2.7% | +0.2% | +4.3% |
Impact on Favorability | +4.3% | -1.7% | +5.3% |
Say goodbye to guessing games about competitors’ campaigns. Sign up for a Decibel subscription today
Subscription Packages
Landscape Reporting
Monthly reporting on spend, strategy, and message for your competitors, issue, or industry
Impact Reporting
Go beyond spend with monthly or quarterly tests to understand which ads are memorable and persuasive
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